5 Reasons Why WordPress is the Superior CMS Platform
FEB 07, 2017 21:55 PM
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5 Reasons Why WordPress is the Superior CMS Platform

By Larry Alton

Your website plays an extremely vital role in your business’ brand image. It’s the virtual portal to your company and should be held in high regard. It makes sense, then, that you would want to power your website with the best possible content management system (CMS) on the market.

That’s where WordPress comes into play.

Five Reasons to Choose WordPress

There are a handful of different CMS systems you can use to build a website. Drupal, Joomla, and WordPress are clearly the favorites, though dozens of other platforms exist.

With that being said, let’s explore some of the reasons why you would benefit from choosing WordPress over the alternatives.

1.     Ease of Use

“If you know how to use Microsoft Word, you already know how add your own content,” developer Robert Mening explains. “WordPress can be expanded with free plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. With ‘plugins’ you’ll be able to add contact forms, subscription forms, image galleries and so on for your website – pretty simple, huh?”

The intuitive nature of the WordPress platform is what makes it superior to all of the other CMS solutions. Anyone with a basic understanding of computing can easily learn how to use it. This decreased learning curve means less time and money spent on training.

2.     Free Cost

You can get started using WordPress for free. The basic software and many of the plugins cost nothing to use. This makes it a low-risk opportunity. There are some custom themes and plugins that cost money, but you can invest in these as you see fit down the road. You may also choose to hire a professional WordPress developer, which will obviously cost you something. However, there is no upfront fee associated with using WordPress, something that makes it very attractive.

3.     Massive Support Group

“With so many users it’s only natural that a huge, active, and generous community has sprung up to provide support, exchange ideas, and make WordPress better for everyone,” developer Kirk Biglione points out.

Biglione is right. One of the best things about WordPress is that you’re never alone. If you have an issue, chances are, someone else has had a similar issue and there’s a message board thread, article, or video you can track down to fix your problem.

4.     Constant Improvements

WordPress is constantly getting facelifts and improvements. And since they cost you nothing, this is great news. It means you’re continually getting access to the most up-to-date and modernized CMS platform on the internet.

And with a developer community that’s as large as it is, hundreds of new plugins are released on an annual basis. This ultimately allows your website to become more powerful and functional as time goes on.

5.     Highly Optimized

As you know, SEO is a very important part of remaining competitive on the digital marketing front. Thankfully, WordPress is highly optimized for search engines. While there are a number of powerful plugins you can use – including Yoast SEO, which many prefer – WordPress also has plenty of functions ready to go, right out of the box.

If you don’t have a lot of firsthand SEO knowledge, you’ll find that WordPress makes it as easy as possible to develop a competitive website that ranks. It certainly helps to hire a professional, but WordPress at least provides strong foundational building blocks.

Do Yourself a Favor: Choose WordPress

Could you go with Drupal, Joomla, or one of the dozens of other CMS platforms on the internet and have success? Absolutely. However, if you want the process of developing your website to be as intuitive and frictionless as possible, WordPress is the system for you.

 

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