Tuesday, Mar 26, 2013
BLOGPOST: Microsoft Dynamics has many ambitions, many of them warranted, to become a force for innovation and change in the broad enterprise software market. And Dynamics has a problem, or really a set of problems, that in essence originate from a single source: the rest of Microsoft. As Dynamics performs yeoman’s service defining, or at least trying to define, the enterprise value of its parents company’s increasingly broad innovation portfolio, the rest of Microsoft is having trouble following suit, or a times even playing in the same card game. Windows 8 and Windows 8 phone were both launched largely devoid of any mention of the enterprise, and the Yammer acquisition was jammered into the Office division, where the desperately needed business context for making social collaboration relevant is missing in action (unless you think collaborating over a PowerPoint preso is the raison d’etre of social collaboration). Lync 2013 was launched in a similar way – despite a lot of sloganing and some nifty demos, there was no link to real business processes (or to anything but Lync, apparently).
