Computer, November 2008, pp. 103–105

networked computers and globe

Crowdsourcing and Attention

by Bernardo A. Huberman

We’re witnessing an inversion of the traditional way in which people have generated and consumed content. From photography to news to encyclopedic knowledge, in a centuries-old pattern, relatively few people and organizations produced content for consumption by everyone else. With the advent of the Web and the ease of migrating content to it, that pattern has reversed. Today, millions of people create content in the form of blogs, wikis, videos, music, and so on, and few can attend to it all.

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