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2. Enable Crawling
How do you expect Google to rank you when it can’t even render your website?
3. Provide Sitemap
If Google hasn’t indexed your page, it’s likely that it didn’t discover it. While creating a sitemap isn’t a mandate, it considerably helps Google understand the relationships between your web pages and index them properly.
If your website is heavily reliant on JS, you’ll need to test the rendered HTML using debugging tools. You can utilize Google Search Console. It offers a URL inspection tool that provides detailed crawl, index, and serving information about your pages, directly from the Google index.
Verifying Whether Googlebot Caches Your Crucial Content and Tags: Google relies heavily on caches to save on their computer power. Its pages, API requests, files, everything is cached before sending it to the renderer.
Cached Google versions improve your page load speed and help with SEO. But in cases where Google shows a 404 page or unavailable cached websites, it means the page isn’t cached. To cache your webpages, you can request indexing from Google or submit the updated XML sitemap.
Using Chrome Extensions
Extensions make your life easier; whether you’re an SEO executive or a web developer. They help you streamline tasks for web developers and SEO professionals.
Choose the type of content you want to index and set canonical tags. Also, ensure that you follow the normal SEO rules of optimizing your meta tags and title tags.
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5. Follow Web Standards for Linking
Web standards are the basic rules you have to follow while linking. If your links aren’t per the web standards, Google misses them. It makes it hard for Google to read internal pages as there is no clear relationship between the search engines and the pages. Following the web standard simply means linking to internal pages using the HREF attribute:
<a href="your-link-goes-here">Your relevant anchor text</a>
Lazy load is a great way to decrease your page load time. But improper lazy loading can again prompt Google to skip your website. Just like we talked about following the web standards for linking, you need to follow the web standard for images as well. Ensure that your images are linked from the ‘src’ HTML tag:
<img src="image-link-here.png" />
You can rather opt for pre-rendering your website or SSR.
This can ensure your site is Googlebot-friendly. You can deliver the pre-rendered HTML version of your site to Google while your users get the browser version. There are different ways you can execute SSR.
- Hybrid rendering: Hybrid rendering is a combination of both client-side rendering and server-side rendering. The core content of the page is displayed on the server. It is further sent to either the browser or search engine requesting the page.
- Incremental Static Regeneration: This is the process of creating a pre-rendered HTML version of a URL in advance and storing it in the cache.