So, how can organizations break through these challenges? The answer may lie with digital natives.
Digital Natives’ Agile Advantage
Millennials, the oldest of whom are now 40 and established in their careers, as well as members of Gen Z who are just getting started, all bring a unique perspective to the workplace because they’ve essentially never known a world without the internet. Older millennials grew up alongside technology, and recall using – and even building – ugly and nearly unusable websites, communicating via primitive chatrooms, and having to wrangle dial-up connections, but because they were so young, none of this felt foreign or challenging the way it might have for many Gen Xers.
Given this background, businesses trying to navigate the digital transformation process need to listen to digital natives who are innately agile thinkers when it comes to technology. Digital natives grew up migrating from platform to platform and while the chorus of complaints every time Facebook changes its layout may seem to contradict this adaptability, when it comes down to it, digital natives are always curious about and open to new solutions that will make their lives easier.
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