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 Safari Books Online Catalog

As a benefit of membership in IEEE Computer Society, you have access to 600 titles from Safari® Books Online, featuring technical and business titles from top publishers such as O'Reilly Media.

To ensure members have access to the newest information, the selections are reviewed every few months and books are added or deleted based upon their usage. Below you will find the list of all titles currently in the collection, including new titles and those deleted on 31 October 2012.

Books added to the Computer Society collection
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Safari® Books Online
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
Marketing Strategy from the Masters (Collection)
Author(s):
FT Press Delivers
Publisher:
FT Press
Publication Date:
19-Oct-2010
Edition:
First
Number of pages:
400

 

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