The Community for Technology Leaders
RSS Icon
Subscribe
Big Island, Hawaii
Jan. 3, 2005 to Jan. 6, 2005
ISBN: 0-7695-2268-8
pp: 5c
Wm. Benjamin Martz, Jr. , University of Colorado at Colorado Springs
Venkateshwar K. Reddy , University of Colorado at Colorado Springs
ABSTRACT
Distance learning is becoming a popular option for education. Course management platforms (CMP) are used to deliver distance learning courses. These include an abundance of channels by which to communicate and run a distance class. As such, CMP provide an excellent environment to test the implications of Media Richness Theory. Based upon a review of "interaction" theories, conjectures are formulated outlining anticipated differences based upon the richness used in the CMP. These conjectures are tested with a set of data from an established distance education program. The results show significant differences, in the direction predicted by Media Richness Theory, for satisfaction, communication and interaction, and perceived technology effectiveness.
INDEX TERMS
null
CITATION
Wm. Benjamin Martz, Jr., Venkateshwar K. Reddy, "Looking for Indicators of Media Richness Theory in Distance Education", HICSS, 2005, 2014 47th Hawaii International Conference on System Sciences, 2014 47th Hawaii International Conference on System Sciences 2005, pp. 5c, doi:10.1109/HICSS.2005.392
24 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool