Software Experts Summit 2013

17 July 2013 | Redmond, WA

Smart Data Science: Harnessing
Data for Intelligent Decision Making

Thank You!

Software Experts Summit 13 was an outstanding success! Presented by IEEE Software magazine, the IEEE Computer Society, and Shell, the event was held at the Microsoft campus in Redmond, Washington, and included presentations that explored the opportunities and challenges of smart data science.

We have posted slides from the following speakers for your convenience:

In addition, we have posted the following video footage of speaker's presentations at SES 12:

Special thanks to Shell for sponsoring the event and the Microsoft for hosting the event. We look forward to seeing you in 2014!



Welcome, Brief Introduction to IEEE Software and SES

Forrest Shull, division director, Fraunhofer Center for Experimental Software Engineering


Keynote: Paul Zikopoulos, IBM

Big Deal about Big Data
Despite being the latest crazy fad, big data still seems to matter. This talk will propose a Big Data Manifesto, cover what the Big Data platform you are building should have, and present some use-case ideas about what to do with a big data platform.

10:15 Break / Networking (30 minutes)

Technical Talk 1:
Small Data in Big Data — Ayse Bener, Ryerson University

As data gets big and complex, there is a need for multiscale approaches in transforming data to knowledge. This transformation takes place by joining disciplines to model, analyze, learn, and extract knowledge in diverse domains from biomedicine to environment, engineering, business, software, and banking. This talk will primarily touch upon the relevance of small data in big data, the process (from dataset to the algorithm), interpreting and finding meaning to data, and algorithms to predict and cause the future events.


Technical Talk 2:
Analyzing Engineering Process Data at Microsoft: What's the Opportunity? — Wolfram Schulte, Microsoft Research

The scale and speed of today's software development efforts imposes unprecedented constraints on the pace and quality of decisions made during planning, implementation, and post-release maintenance and support of software. Decisions during the planning process include, level of staffing and development model given the scope of a project and timelines. Tracking progress and course correcting, identifying and mitigating risks are the key in the development phase. As are monitoring aspects of and improving overall customer satisfaction in the maintenance and support phase. Availability of relevant data can greatly increase both the speed as well as likelihood of making a decision that leads to a successful software system. This talk discusses the development and use of Microsoft's Software Analytics Data platform (CODEMINE) for collecting and analyzing engineering process data, its constraints and pivotal organizational and technical choices. We start by describing exemplary uses of CODEMINE, ranging from simple reporting, via calculation and modeling, to predictive analytics, thereby motivating its architecture and schema design. We conclude with key lessons learnt from deploying the platform across product teams at Microsoft.

11:45 Lunch / Networking (1 hour, 15 minutes)

Technical Talk 3:
Big Data: Answering Questions and Solving Society's Problems, but at What Cost? — John Howie, Cloud Security Alliance

Big data holds the potential to revolutionize our lives. As organizations and society continues to amass data, the resources and tools to identify patterns and improve decision making are emerging. The big data challenge is finally being tackled. Soon, all data will be processed routinely and researchers and decision makers will demand access to all data, regardless of the owner or the content, in order to improve their understanding of the world. As barriers to access to datasets, including datasets with personal data, erode, and as inferences are made, personal privacy will be deeply impacted. In this session John Howie will discuss the future big data and describe the challenges to personal privacy


Panel discussion: Big Data in Context
Moderator: Hakan Erdogmus

2:30 Break / Networking (45 minutes)

Technical Talk 4:
Mapreduce over a Petabyte Is Easy: Some Important Big Data Practicalities — Jeromy Carriere, X.commerce/eBay, Inc.

OK, being able to run a Mapreduce over a petabyte is a huge accomplishment, in all kinds of ways. Moreover, the algorithmic innovations that the big data community continuously develops are hugely impactful. However, insufficient attention is given to the important developments that address practical issues enabling repeatable application of this ongoing innovation. This talk will address some of the "infrastructural" developments that have enabled much of the progress to date: reliable workflow, efficient (and accounted-for) large-scale data movement and ease of use for developers. We'll talk about both open source solutions and some of the specific techniques that Google has applied to the problem.


Keynote: James Whittaker, Microsoft

Yesterday, Today and the Next Decade
The industry is once again shifting toward a new era. Where once the desktop gave way to the Web, the latter is now giving way to apps and device ecosystems. What does Moore's law have to say about what's next? How is big data changing the game? Is there a role to play for the little guy in the land of Internet giants? James Whittaker takes a look at things past, present and makes a few predictions about the future.



Forrest Shull, division director, Fraunhofer Center for Experimental Software Engineering

5:00 Adjourn


Venue & Location

The Software Experts Summit 2013 will take place in the Cascade Auditorium at the Microsoft Conference Center at 16070 NE 36th Way, Redmond, WA 98052, located on the main Microsoft Headquarters Campus in Redmond in the eastern suburbs of Seattle, across Lake Washington.

From SeaTac Airport: Exit the airport northward and take SR-518 to the east until it becomes I-405, which you then follow north toward Bellevue for about 16 miles, until you reach SR-520. See next directions.

From I-405 in Bellevue:
Exit onto SR-520 East, toward Redmond
Go about three miles to the 40th Street Exit and you are almost there
Turn RIGHT (East) onto NE 40th St
Turn RIGHT (South) onto 159th Ave NE
Bear LEFT (South) onto NE 36th Way
You will see Executive Briefing Center — Round the corner to the left and arrive at the Conference Center at 16070 NE 36th Way, Redmond, WA 98052

From I-5 in Seattle:
Take I-5 Exit 168B, onto SR-520 East
Take SR-520 about 10 miles across the Lake Washington floating bridge, through Bellevue, and past I-405
Take the 40th Street Exit and you are almost there
Turn RIGHT (East) onto NE 40th St
Turn RIGHT (South) onto 159th Ave NE
Bear LEFT (South) onto NE 36th Way
You will see Executive Briefing Center – Round the corner to the left and arrive at the Conference Center at 16070 NE 36th Way, Redmond, WA 98052



The Software Experts Summit is organized by the IEEE Computer Society and IEEE Software magazine.

IEEE Computer Society Logo

IEEE Computer Society
IEEE Computer Society is the world's leading computing membership organization and the trusted information and career-development source for a global workforce of technology leaders including: professors, researchers, software engineers, IT professionals, employers, and students. The unmatched source for technology information, inspiration, and collaboration, the IEEE Computer Society is the source that computing professionals trust to provide high-quality, state-of-the-art information on an on-demand basis. The Computer Society provides a wide range of forums for top minds to come together, including technical conferences, publications, and a comprehensive digital library, unique training webinars, professional training, and the TechLeader Training Partner Program to help organizations increase their staff's technical knowledge and expertise. To find out more about the community for technology leaders, visit


IEEE Software Logo

IEEE Software
IEEE Software offers pioneering ideas, expert analyses, and thoughtful insights for software professionals who need to keep up with rapid technology change. The bimonthly magazine is the authority on translating software theory into practice. Peer-reviewed articles and columns by real-world experts illuminate all aspects of the industry, including development infrastructures, distributed and enterprise software, design and architecture, quality, requirements, programming languages and paradigms, management, Web applications and opportunities, the human and social aspects of computing, and more.

Contact info:

If you have any questions, please email Brian Brannon, lead editor of IEEE Software.


Registration fees for SES 2013 are quoted in US Dollars. Early registration fees apply for all registrations received by 17 June 2013.

  • Before 17 June 2013: $145
  • After 17 June 2013: $195


Hotel Information

Embassy Suites Seattle – Bellevue is offering SES 13 attendees a special reduced rate. Please click the link below for more info.


IEEE Software has special offers for SES 2013 attendees: download a free copy of our digital edition or subscribe to it for only US$19.95 for 6 issues! See to learn more.

About the Speakers

James Whittaker

James Whittaker is an editorial board member of IEEE Software and has spent his career in software development, testing, and security. He was an early thought leader in model-based testing where his PhD dissertation became a standard reference on the subject. While a professor at the Florida Institute of Technology, James founded the world's largest academic software testing and security research center and helped make testing a degree track for undergraduates. He wrote How to Break Software, How to Break Software Security (with Hugh Thompson), and How to Break Web Software (with Mike Andrews). While at Microsoft, James transformed many of his testing and security ideas into tools and techniques for developers and testers, and wrote the book Exploratory Software Testing. He then moved to Google as an engineering director for Chrome, Chrome OS, and Google+, where he wrote How Google Tests Software (with Jason Arbon and Jeff Carollo). He's now back at Microsoft as a development manager working on a new platform for Web development. Keep tabs on his work on Twitter (@docjamesw).

Paul C. Zikopoulos

Paul C. Zikopoulos is the director of technical professionals for IBM Software Group's Information Management division and additionally leads the World Wide Competitive Database and Big Data Technical Sales Acceleration teams. He's an award-winning writer and speaker with more than 19 years of experience in information management. In 2012, Paul was picked by SAP as one of its Top 50 Big Data Twitter influencers and Technopedia named him as an expert to follow on this topic. In 2013, LinkedIn noted Paul's profile was in the Top 1% of all searched profiles on their Web site. Paul has written more than 350 magazine articles and 16 books, some of which include "Harness the Power of Big Data," "Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data," "Warp Speed, Time Travel, Big Data, and More: DB2 10 New Features," "DB2 pureScale: Risk Free Agile Scaling," "DB2 Certification for Dummies," "DB2 for Dummies," and more. Paul is a DB2 Certified Advanced Technical Expert (DRDA and Clusters) and a DB2 Certified Solutions Expert (BI and DBA). In his spare time, he enjoys all sorts of sporting activities, including running with his dog Chachi, avoiding punches in his MMA training, and trying to figure out the world according to Chloë — his daughter. You can reach him at

Wolfram Schulte

Wolfram Schulte is an engineering general manager and principal researcher at Microsoft, Redmond, USA. Wolfram's research interests include software development tools, ranging from build, via automatic test to deployment, software engineering analytics, ranging from collecting data to prediction, and programming languages, ranging from language design to runtimes. Wolfram currently leads a new advanced development team, called Tools for Software Engineers (TSE). TSE was formed with former members of Microsoft Research and product teams, with a mission of improving engineering productivity across Microsoft. We do so by building developer services at Microsoft Scale using Cloud technologies. Until summer 2012, Wolfram lead the Research in Software Engineering (RiSE) group, at Microsoft Research (MSR), Redmond, USA. Before joining MSR in 1999, he worked at the University of Ulm from 1993-1999, at sd&m from 1992-1993, and at the Technical University of Berlin from 1987–1992.

Jeromy Carriere

Jeromy Carriere is a technical lead/manager with Google, leading its New York-based cluster management team, which develops core components of Google's production infrastructure. Prior to Google, Jeromy was chief architect for the X.commerce business unit at eBay, where he was the technical lead for design and development of an "open commerce platform," incorporating open source cloud, big data, and messaging technologies into a unified offering for merchants and developers. Jeromy had a brief stint in the Platform/Cloud group at Yahoo!, where he played roles in the mobile, user platform and Hadoop teams. Before making the move (back) to Silicon Valley, Jeromy was the chief architect at Vistaprint, a fast-growing marketing services company. Jeromy was vice president, architecture at Fidelity Investments, a senior architect advisor at Microsoft, co-founder and chief technology officer at Kinitos, a chief architect for America Online, and co-founder and chief architect of Jeromy had previously worked at the Software Engineering Institute at Carnegie Mellon University, doing architecture research and analysis, and at Nortel Networks, as a software engineer. Jeromy earned his Bachelor's of Mathematics in computer science from the University of Waterloo, and flirted with Ph.D studies at Carnegie Mellon University.

John Howie

John Howie is chief operating officer of the Cloud Security Alliance. Howie has over 20 years of experience working in information and communications technology in a variety of industry sectors, including financial, telecommunications, entertainment, education and software manufacturing. Prior to joining the Cloud Security Alliance, Howie managed the groups responsible for security in the data centers of a leading cloud provider. He is a visiting professor at Edinburgh Napier University's School of Computing, a visiting research professor at the University of Arizona's Eller School of Management, a member of the editorial advisory board for the Journal of Information Management and Computer Security, a member of the IAPP's CIPP/IT Certification Advisory Board and an advisor to the United Nations Interregional Crime and Justice Research Institute's Security Governance/Counter-Terrorism Laboratory. Howie graduated from Edinburgh Napier University with a BSc (Hons) in computing in June 1991, and was awarded the degree of doctor of technology (hc) in June 2012 from the same.

Ayse Basar Bener

Ayse Basar Bener is an advisory board member of IEEE Software and a professor in the department of Mechanical and Industrial Engineering of Ryerson University. She joined Ryerson in 2010 as the director of Ted Rogers School of Information Technology Management, a position she held till October 2012. Her research interests include building intelligent models for decision making under uncertainty using machine learning methods to build predictive models, cognitive science to model human behavior, and game theoretic models to determine strategies in the following domains: empirical software engineering, software measurement, software economics, software quality, health sciences, personalized diagnosis and treatment, green IT, and policy maker strategies. Prior to joining Ryerson, Dr. Bener was a faculty member and Vice Chair in the Department of Computer Engineering at Bogazici University.

Forrest Shull

Forrest Shull is editor in chief of IEEE Software and originator of the magazine's Voice of Evidence column. He's also a senior scientist at the Fraunhofer Center for Experimental Software Engineering in Maryland, a nonprofit research and tech transfer organization, where he leads the Measurement and Knowledge Management Division. His work has focused on software inspections and the role that human intelligence plays in effective defect detection, as well as how to best evaluate the practical utility of software and systems development practices. He has been a lead researcher on projects for NASA's Office of Safety and Mission Assurance, the NASA Safety Center, the US Department of Defense, DARPA, the National Science Foundation, and companies such as Motorola and Fujitsu Labs of America. He is an associate adjunct professor at the University of Maryland College Park.


For more information on SES 13 or to stay connected and receive updates on the event, email IEEE Software lead editor Brian Brannon (

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Software Experts Summit 2012

More information on Software Experts Summit 2012 is available here.