Developing Cloud Business Models: A Case Study on Cloud Gaming
by Arto Ojala and Pasi Tyrväinen
Ever since the software industry diverged from the computer manufacturing industry, software firms' business models have been in flux. Over the last decade, the primary software industry has tended to be seen as a combination of a US$200-billion software product industry (with products comprising either enterprise solutions or packaged mass-market software) and a $500-billion professional-services industry (producing bespoke software systems matching exact customer needs). In contrast, the vertical software industries' role has been difficult to grasp, existing between the primary software industry and industries purchasing specialized software systems for their core businesses. Read More »
