Draft Standard Approved for Streaming Media

LOS ALAMITOS, Calif., 15 February 2011 -- The IEEE Standards Association Standards Board has approved the development of the IEEE Computer Society draft standard IEEE P2200 – Standard Protocol for Stream Management in Media Client Devices. IEEE P2200 will enable the delivery of rich media content such as high-definition or 3D video, games, music, books, and magazines to portable devices in a way that is not limited by cost and bandwidth.
 
Designed to deliver High Quality Mobile Experience (HQME) to consumers worldwide, IEEE P2200 will leverage local storage and intelligent content caching to relieve network congestion and accelerate delivery to mobile devices. This will result in a more fulfilling multimedia experience for the mobile consumer by increasing the efficiency of delivering bandwidth-intensive content and allowing end users to consume it when they are ready while bypassing common data delivery pitfalls and reducing negative impact to the overall network.
 
"When streaming over a mobile network, it would be advantageous if there was a standardized mechanism to queue content for later delivery rather than initiate the stream immediately, and to time-shift streams so they are not as dependent on the network conditions available at the time of the request." said David Koren, IEEE P2200 Working Group chair, and director, technology for SanDisk Corp. "IEEE P2200 will intelligently route and replicate content over heterogeneous networks to mobile devices with local storage, without disrupting content providers' direct relationships with end users."
 
Under the proposed IEEE P2200 standard, memory on the mobile device is viewed as the ‘last node on the network.' This calls for compliant applications to download content when as an example the mobile device is connected to AC power and Wi-Fi instead of during peak hours the next day. Preemptively downloading content to the device's local storage allows consumers to access the content they want while circumventing the bottlenecks associated with mobile network congestion during peak hours.
 
"Mobile consumers' thirst for multimedia content will increase beyond imagination in the coming years," said Judith Gorman, managing director, IEEE Standards Association. "IEEE P2200 will enable mobile operators, content providers and other key stakeholders to provide end users what they want, when they want it, in a quality they expect, and at a cost they can afford."
 
Sponsored by the IEEE Computer Society, IEEE P2200 Standard Protocol for Stream Management in Media Client Devices is being developed for the benefit of mobile operators, providers of cloud services, content owners, distribution services, storage device manufacturers, mobile and desktop operating system vendors, chipset vendors, entertainment device manufacturers, and security/DRM providers.

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