Big Island, Hawaii
Jan. 3, 2005 to Jan. 6, 2005
Anne P. Massey , Indiana University
Vijay Khatri , Indiana University
V. Ramesh , Indiana University
The mobile-phone industry cannot rely solely on growth in subscriber demand for voice service. Rather, a potential new source of revenue - mobile data services - is being introduced. Carriers and content providers have made significant investments and advances to enable next generation data or "wireless Web" services and mobile, "m", - commerce. In this paper, we focus on two areas related to the m-commerce experience: the technology readiness (TR) of consumers and wireless Web interface usability. We propose that TR - the propensity of consumers to embrace and use new technologies - may provide explanations of consumer needs and desires as related to usability. We present the results of a study in which we examine this relationship as well as how TR affects web and wireless Web site evaluations. Ultimately, a deeper understanding of the TR-usability relationship may facilitate the efforts of carriers and content providers regarding mobile data marketing and design strategies.
Anne P. Massey, Vijay Khatri, V. Ramesh, "From the Web to the Wireless Web: Technology Readiness and Usability", HICSS, 2005, 2014 47th Hawaii International Conference on System Sciences, 2014 47th Hawaii International Conference on System Sciences 2005, pp. 32b, doi:10.1109/HICSS.2005.281