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Issue No.05 - September/October (2010 vol.27)
pp: 18-19
Neil Maiden , City University London
ABSTRACT
This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.
INDEX TERMS
requirements, service design, brand innovation
CITATION
Neil Maiden, "Service Design: It's All in the Brand", IEEE Software, vol.27, no. 5, pp. 18-19, September/October 2010, doi:10.1109/MS.2010.124
REFERENCES
1. T. Lockwood, Design Thinking, Allworth Press, 2010.
2. E.R. Abbing and C. van Gessel, "Brand-Driven Innovation," Design Thinking, Allworth Press, 2010, pp. 131–143.
3. M. Jackson, Software Requirements and Specifications, ACM Press/Addison-Wesley, 1995.
4. A. Vickers, "Satisfying Business Problems," IEEE Software, vol. 24, no. 3, 2007, pp. 18–20.
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