Issue No.01 - January/February (2008 vol.25)
Jeff Patton , ThoughtWorks
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MS.2008.2
Identifying and communicating business goals and metrics are the foundation of a good user-centered design approach.
business value, user centric
Jeff Patton, "Ambiguous Business Value Harms Software Products", IEEE Software, vol.25, no. 1, pp. 50-51, January/February 2008, doi:10.1109/MS.2008.2