Transactions on Affective Computing
IEEE Transactions on Affective Computing (TAC) is intended to be a cross disciplinary and international archive journal aimed at disseminating results of research on the design of systems that can recognize, interpret, and simulate human emotions and related affective phenomena. Read the full scope of TAC
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From the April-June 2017 issue
Applications of Automated Facial Coding in Media Measurement
By Daniel McDuff and Rana el Kaliouby
Facial coding has become a common tool in media measurement, with large companies (e.g., Unilever) using it to test all of their new video ad content. Facial reactions capture the in-the-moment response of an individual and these data complement self-report measures. Two advancements in affective computing have made measurement possible at scale: 1) computer vision algorithms are used to automatically code sign and message judgments based on facial muscle movements, 2) video data are collected by recording responses in everyday environments via the viewer's own webcam over the Internet. We present results of online facial coding studies of video ads, movie trailers, political content, and long-form TV shows. We explain how these data can be used in market research. Despite the ability to measure facial behavior in a scalable and quantifiable way, the interpretation of these data is still challenging without baselines and comparative measures. Over the past four years we have collected and coded over two million responses to everyday media content. Our huge dataset allows us to calculate reliable normative distributions of responses across different media types. We present these data and argue that this provides a context within which to interpret facial responses more accurately.
Editorials and Announcements
- Heartfelt congratulations are offered to Georgios N. Yannakakis and Julian Togelius, authors of "Experience-Driven Procedural Content Generation," who were presented with TAC's Most Influential Paper Award by Editor-in-Chief Björn W. Schuller at the 2015 6th AAAC Affective Computing and Intelligent Interaction Conference in Xi'An, P.R. China on 22 September 2015.
- TAC is now indexed in ISI. According to Thomson Reuters' 2014 Journal Citation Report, TAC has an impact factor of 2.675.
- Get Your Journals as eBooks for Free.
- Former Editor-in-Chief Dr. Jonathan Gratch Featured in April's Volunteer Spotlight interview.
- Editorial: IEEE Transactions on Affective Computingâ€”Challenges and Chances (Jan-March 2017)
- Editorial: Transactions on Affective Computing – Changes and Continuance (Jan-March 2016)
- Editorial: State of the Journal (July-Sept 2014)
- Introduction to TAC by J. Gratch
- Toward Commercial Applications of Affective Computing (April-June 2017)
- Best of Bodynets 2014: Editorial (July-Sept 2016)
- Challenges and Perspectives for Affective Analysis in Multimedia (July-Sept 2015)
- Introduction to the "Best of ACII 2013" Special Section (April-June 2015)
- Affect and Wellbeing: Introduction to Special Section (July-Sept 2014)
- Editorial for the Special Section on Ethics and Affective Computing
- Introduction to the Affect-Based Human Behavior Understanding Special Issue
- Affective Computing: From Laughter to IEEE by R.W. Picard
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TAC is indexed in ISI