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Apple Is Now the World’s Most Valuable Brand

Apple is now the most valuable brand in the world, displacing Coca-Cola from the top spot it held since the report’s inception 13 years ago. According to Interbrand—a corporate identity and brand consulting company that has compiled its Best Global Brands report since 2000—the Apple brand’s value is now $98.3 billion, up 28 percent from last year, when it ranked second. Google is second place in the new report, followed by Coke, IBM, Microsoft, GE, McDonald’s, Samsung, Intel, and Toyota. (The New York Times)(CNET)(Bloomberg Businessweek)(Interbrand) 

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