C-TREND: Temporal Cluster Graphs for Identifying and Visualizing Trends in Multiattribute Transactional Data
Issue No. 06 - June (2008 vol. 20)
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/TKDE.2008.31
Organizations and firms are capturing increasingly more data about their customers, suppliers, competitors, and business environment. Most of this data is multi-attribute (multi-dimensional) and temporal in nature. Data mining and business intelligence techniques are often used to discover patterns in such data; however, mining temporal relationships typically is a complex task. We propose a new data analysis and visualization technique for representing trends in multi-attribute temporal data using a clustering-based approach. We introduce C-TREND, a system that implements the temporal cluster graph construct, which maps multi-attribute temporal data to a two-dimensional directed graph that identifies trends in dominant data types over time. In this paper, we present our temporal clustering-based technique, discuss its algorithmic implementation and performance, demonstrate applications of the technique by analyzing data on wireless networking technologies and baseball batting statistics, and introduce a set of metrics for further analysis of discovered trends.
Interactive data exploration and discovery, Data and knowledge visualization, Data mining, Clustering, classification, and association rules
Gediminas Adomavicius, Jesse Bockstedt, "C-TREND: Temporal Cluster Graphs for Identifying and Visualizing Trends in Multiattribute Transactional Data", IEEE Transactions on Knowledge & Data Engineering, vol. 20, no. , pp. 721-735, June 2008, doi:10.1109/TKDE.2008.31