Winter Simulation Conference (1999)
Phoenix, AZ, USA
Dec. 5, 1999 to Dec. 8, 1999
J. Banks , AutoSimulations, Inc.
The paper presents the background and some of the lessons learned from a project in which system dynamics (SD) simulation was applied in the enterprise environment. The organization simulated is a large commercial concern, developing and marketing new products as well as existing products in a highly competitive environment. SD simulation was used to examine business practices, validate corporate performance measures, train senior leaders in systems thinking, and to produce a forecast of long term profits and loss. The application of SD to enterprise simulation is not new; the scale of this application, and some of the techniques used for design and rollout make the project unique.
J. Banks, "What does industry need from simulation vendors in Y2k and after? a panel discussion", Winter Simulation Conference, vol. 02, no. , pp. 1501-1508, 1999, doi:10.1109/WSC.1999.816886