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Winter Simulation Conference (1999)
Phoenix, AZ, USA
Dec. 5, 1999 to Dec. 8, 1999
ISBN: 0-7803-5780-9
pp: 1501-1508
J. Banks , AutoSimulations, Inc.
ABSTRACT
The paper presents the background and some of the lessons learned from a project in which system dynamics (SD) simulation was applied in the enterprise environment. The organization simulated is a large commercial concern, developing and marketing new products as well as existing products in a highly competitive environment. SD simulation was used to examine business practices, validate corporate performance measures, train senior leaders in systems thinking, and to produce a forecast of long term profits and loss. The application of SD to enterprise simulation is not new; the scale of this application, and some of the techniques used for design and rollout make the project unique.
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CITATION
J. Banks, "What does industry need from simulation vendors in Y2k and after? a panel discussion", Winter Simulation Conference, vol. 02, no. , pp. 1501-1508, 1999, doi:10.1109/WSC.1999.816886
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