Web Intelligence and Intelligent Agent Technology, IEEE/WIC/ACM International Conference on (2011)
Aug. 22, 2011 to Aug. 27, 2011
In this paper, we investigate the possibilities of interpreting user behaviour in order to learn his/her preferences. UP Comp, a PHP component enabling use of user preferences for recommendation, is described. UP Comp is a standalone component that can be integrated into any PHP web with only basic knowledge of PHP, HTML and SQL. The methods of user behaviour interpretation are evaluated on a real web shop with tourist trips using UP Comp.
Recommender systems, Web design, User preferences
Alan Eckhardt, Ladislav Peška, Peter Vojt´š, "UPComp - A PHP Component for Recommendation Based on User Behaviour", Web Intelligence and Intelligent Agent Technology, IEEE/WIC/ACM International Conference on, vol. 03, no. , pp. 306-309, 2011, doi:10.1109/WI-IAT.2011.180