Advanced Issues of E-Commerce and Web-Based Information Systems, International Workshop on (1999)
Santa Clara, California
Apr. 8, 1999 to Apr. 9, 1999
Ting-Peng Liang , National Sun Yat-Sen University
Her-Sen Doong , National Sun Yat-Sen University
In this study, we investigate the effect of bargaining and three different bargaining strategies in electronic commerce. An intelligent agent, that allows customers to bargain for a better price, was implemented and integrated into the experimental store. The results show that consumers prefer shopping at bargaining stores even when there is no financial gain. Furthermore, different bargaining strategies and personalities may affect the outcome and customer satisfaction.
H. Doong and T. Liang, "Effects of Bargaining in Electronic Commerce," Advanced Issues of E-Commerce and Web-Based Information Systems, International Workshop on(WECWIS), Santa Clara, California, 1999, pp. 174.