2014 28th International Conference on Advanced Information Networking and Applications Workshops (WAINA) (2014)
May 13, 2014 to May 16, 2014
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/WAINA.2014.91
It is widely recognised that organizational culture has a key role in determining the success of change management initiatives. The introduction of Green IT approaches within an organization often represents a major exercise in change management. This paper explores ways of transforming organizational culture in directions that will support the introduction of greater levels of Green IT. A major theme is the use of 'choice architectures' to 'nudge' individuals in particular directions. Other themes explored in the paper are the roles of the social media and intelligent context-awareness. The impact of globalization is also considered. Cameron and Quinn's Competing Values Framework is used as a tool to explore the impact of organizational culture.
cloud computing, Green IT, sustainability, organizational culture, nudging technology, choice architectures, intelligent context-awareness
W. M. Campbell, P. Moore and M. Sharma, "Cultural Transformation to Support the Adoption of Green IT," 2014 28th International Conference on Advanced Information Networking and Applications Workshops (WAINA), BC, Canada, 2014, pp. 554-559.