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Product Line concepts are widely used and adopted across a number of industries. Whilst the software product line concepts are readily accessible to commercial software product companies, the application within corporate environments whose core business is not software has been less evident. What are the types of challenges that large corporate organisations need to overcome? This paper presents a number of hurdles which have been observed during the adoption of the concepts at two large financial services organisations. One particular hurdle relates to the difficulty that business divisions within those organisations have in perceiving a return on investment when a product line is established that crosses business unit boundaries. Furthermore a number of enabling mechanisms, related to funding, IT project and general management aspects are proposed which are showing positive results in facilitating the adoption of Product Line Practices in corporate financial service organisations.
financial services, banking, product line practices, business motivation model, service line practices, re-use, economic model
Nick Dean, Robert Redpath, Jay van Zyl, Ben Clohesy, Martin Krsek, "Experiences of Large Banks: Hurdles and Enablers to the Adoption of Software Product Line Practices in Large Corporate Organisations", Software Product Line Conference, International, vol. 00, no. , pp. 161-169, 2008, doi:10.1109/SPLC.2008.43
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