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Narar City, Nara, Japan
Jan. 28, 2002 to Feb. 1, 2002
ISBN: 0-7695-1450-2
pp: 51
Carolyn Brodie , IBM Thomas J. Watson Research Center
Maroun Touma , IBM Thomas J. Watson Research Center
Catherine Wolf , IBM Thomas J. Watson Research Center
ABSTRACT
In this paper we present what we have learned while working with a large distributed marketing organization in order to design and develop ContactPoint, a personalized content delivery system and collaborative tool. It can be very difficult for members of large organizations to stay informed about what is happening in different parts of the organization. ContactPoint allows members of the organization to subscribe to one or more information sources, receive information alerts on their desktop, easily identify subject matter specialists, and collaborate with those specialists.
CITATION
Carolyn Brodie, Maroun Touma, Catherine Wolf, "ContactPoint: Helping Large Organizations Collaborate", SAINT-W, 2002, International Symposium on Applications and the Internet Workshops (SAINTW'06), International Symposium on Applications and the Internet Workshops (SAINTW'06) 2002, pp. 51, doi:10.1109/SAINTW.2002.994554
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Marketing Automation Platform Marketing Automation Tool