Minneapolis/St. Paul, Minnesota, USA
Sept. 11, 2006 to Sept. 15, 2006
Christof Ebert , Alcatel
Sjaak Brinkkemper , Utrecht University
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/RE.2006.29
In today?s competitive markets it is of ut-most importance to have winning products. The success of any product depends on skill-full and competent product managers. He acts as a business-owner in the small. Product management is the discipline and role, which governs a product (or solution or service) from its inception to the market/customer delivery in order to generate biggest possible value to the business. The product manager is a "mini CEO" representing the enterprise or business unit in strategy definition and operational exe-cution. The product manager aims at having the right product mix and selecting the right projects to implement a given strategy. He evaluates his products or product releases with respect to their overall contribution to busi-ness success. He makes use of the product life cycle to revisit assumptions and implement decisions.
Christof Ebert, Sjaak Brinkkemper, "Have You Spoken to Your Product Manager Recently?", RE, 2006, 2013 21st IEEE International Requirements Engineering Conference (RE), 2013 21st IEEE International Requirements Engineering Conference (RE) 2006, pp. 329, doi:10.1109/RE.2006.29