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2013 21st IEEE International Requirements Engineering Conference (RE) (2006)
Minneapolis/St. Paul, Minnesota, USA
Sept. 11, 2006 to Sept. 15, 2006
ISSN: 1090-705X
ISBN: 0-7695-2555-5
pp: 329
Christof Ebert , Alcatel
Sjaak Brinkkemper , Utrecht University
ABSTRACT
In today?s competitive markets it is of ut-most importance to have winning products. The success of any product depends on skill-full and competent product managers. He acts as a business-owner in the small. Product management is the discipline and role, which governs a product (or solution or service) from its inception to the market/customer delivery in order to generate biggest possible value to the business. The product manager is a "mini CEO" representing the enterprise or business unit in strategy definition and operational exe-cution. The product manager aims at having the right product mix and selecting the right projects to implement a given strategy. He evaluates his products or product releases with respect to their overall contribution to busi-ness success. He makes use of the product life cycle to revisit assumptions and implement decisions.
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CITATION
Christof Ebert, Sjaak Brinkkemper, "Have You Spoken to Your Product Manager Recently?", 2013 21st IEEE International Requirements Engineering Conference (RE), vol. 00, no. , pp. 329, 2006, doi:10.1109/RE.2006.29
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