The Community for Technology Leaders
2012 16th Panhellenic Conference on Informatics (2012)
Piraeus, Greece Greece
Oct. 5, 2012 to Oct. 7, 2012
ISBN: 978-1-4673-2720-6
pp: 123-126
ABSTRACT
E-commerce transactions, in addition to the exchange of goods and services for payment, often entail an indirect transaction, where personal data are exchanged for better services or lower prices. This paper analyses buyer's and seller's privacy-related strategic choices in e-commerce transactions through game theory. We demonstrate how game theory can explain why buyers mistrust internet privacy policies and relevant technologies (e.g. P3P) and sellers hesitate to invest in data protection.
INDEX TERMS
Privacy, Games, Game theory, Internet, Europe, Web sites, Analytical models, game theory, information privacy, e-commerce, privacy economics
CITATION
Maria Karyda, Spyros Kokolakis, Anastasopoulou Kalliopi, "An Analysis of Privacy-Related Strategic Choices of Buyers and Sellers in E-commerce Transactions", 2012 16th Panhellenic Conference on Informatics, vol. 00, no. , pp. 123-126, 2012, doi:10.1109/PCi.2012.25
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