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2011 IEEE Third Int'l Conference on Privacy, Security, Risk and Trust (PASSAT) / 2011 IEEE Third Int'l Conference on Social Computing (SocialCom) (2011)
Boston, MA
Oct. 9, 2011 to Oct. 11, 2011
ISBN: 978-1-4577-1931-8
pp: 231-234
Y. de Montjoye , Media Lab., Massachusetts Inst. of Technol., Cambridge, MA, USA
J. Haria , Media Lab., Massachusetts Inst. of Technol., Cambridge, MA, USA
M. Cebrian , Media Lab., Massachusetts Inst. of Technol., Cambridge, MA, USA
Alex Pentland , Media Lab., Massachusetts Inst. of Technol., Cambridge, MA, USA
ABSTRACT
The world has recently witnessed several disasters, wherein the human cost of the catastrophe depended strongly on the delivery time of critical rescue information, mostly through strangers, on the location and status of individuals. Unfortunately, these are often situations wherein technology ceases to function. Pen-and-paper solutions then become the only viable option for information transfer. Both the propagation of information in networks and social search through traditional digital devices such as mobile phones and e-mails is well-documented in the literature. However, existing models usually fail to take into account the cost of the physical propagation of information. We report on the empirical results of a pen-and-paper system involving time-critical approximate social search. In particular, participants' goal is to locate and assess the status of other participants without further knowledge regarding their identity. We show that when there is a cost associated with information propagation, the network efficiency is mainly driven by the presence of strongly motivated individuals who actively seek to acquire and propagate information.
INDEX TERMS
Social network services, Correlation, Laboratories, Time factors, Media, Humans, Sociology,personalities, approximate social search, low-tech, information propagation in networks, time-critical
CITATION
Y. de Montjoye, J. Haria, M. Cebrian, Alex Pentland, "The Need for Champions for Approximate Social Search", 2011 IEEE Third Int'l Conference on Privacy, Security, Risk and Trust (PASSAT) / 2011 IEEE Third Int'l Conference on Social Computing (SocialCom), vol. 00, no. , pp. 231-234, 2011, doi:10.1109/PASSAT/SocialCom.2011.198
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