<p>The most suitable public transportation policies are planned and executed within the context of a long-term strategy due to their large time and money costs. Therefore, a public transportation city model should be developed after an adequate evaluation process to maximize social benefit and efficiency.</p> <p>The monetary evaluation methods that have been usually used to evaluate many alternative policies have some limitations in reflecting various factors, especially considering qualitative variables that are related to decision-making problems. On the contrary, the AHP (Analytic Hierarchy Process) is a flexible model that deals with the qualitative variables and allows us to make decisions by personal judgment in a logical way.</p> <p>This paper includes implementation of the process to the construction of a ?JEJU? public transportation city model to verify the applicability of the AHP method. Since this method includes a multi-criteria analysis process and reflects expert opinions, it is therefore very useful for finding a more broadly acceptable solution for goal-oriented policy making.</p>

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Seunglim Kang, Seongkwan Mark Lee, "A Policy Decision Process for Construction of Public Transportation City Model: Case Study of Jeju, Korea", Multimedia and Ubiquitous Engineering, International Conference on, vol. 00, no. , pp. 477-483, 2007, doi:10.1109/MUE.2007.42