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2013 IEEE 14th International Conference on Mobile Data Management (2006)
Nara, Japan
May 10, 2006 to May 12, 2006
ISSN: 1551-6245
ISBN: 0-7695-2526-1
pp: 43
Takeshi Nakatsuru , NTT Information Sharing Platform Laboratories, Japan
Koji Murakami , NTT Information Sharing Platform Laboratories, Japan
Hiroshi Sakai , NTT Information Sharing Platform Laboratories, Japan
ABSTRACT
Our context-aware information delivery system enables information to be provided directly to the standby screen of a user?s mobile phone. The information appears on the standby screen only while the user context matches the information context due to a function that continuously monitors the behavioral response to user context, time, location, and reference history. <p>We conducted a four-month trial of local information provision with over 800 mobile phone users participating. Approximately 30% of them.. "positively accepted" this information provision and most users actually utilized the received information. This shows that our approach is effective for mobile ad delivery.</p>
INDEX TERMS
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CITATION
Takeshi Nakatsuru, Koji Murakami, Hiroshi Sakai, "Context-Aware Information Provision to the Mobile Phone Standby Screen", 2013 IEEE 14th International Conference on Mobile Data Management, vol. 00, no. , pp. 43, 2006, doi:10.1109/MDM.2006.54
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