The Community for Technology Leaders
Web Congress, Latin American (2006)
Cholula, Mexico
Oct. 25, 2006 to Oct. 27, 2006
ISBN: 0-7695-2693-4
pp: 109-112
Karen V. Renaud , University of Glasgow, UK
Dora Galvez-Cruz , University of Glasgow, UK
ABSTRACT
E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users? personalisation preferences, we used a web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics.
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CITATION
Karen V. Renaud, Dora Galvez-Cruz, "What E-Grocery Customers really want: Personalised Personalisation", Web Congress, Latin American, vol. 00, no. , pp. 109-112, 2006, doi:10.1109/LA-WEB.2006.38
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