The Community for Technology Leaders
Mobile Business, International Conference on (2007)
Toronto, Ontario, Canada
July 9, 2007 to July 11, 2007
ISBN: 0-7695-2803-1
TABLE OF CONTENTS
Introduction
Context Aware and Location Based Services

Developing 3G Location Based Services: The Case of an Innovative Entertainment Guide Application (Abstract)

Adam Vrechopoulos , Athens University of Economics and Business
Costas Polychronopoulos , Athens University of Economics and Business
Vasilios Koutsiouris , Athens University of Economics and Business
pp. 1

Estimating the Capacity of the Location - Based Advertising Channel (Abstract)

Torben Bach Pedersen , Aalborg University
Hans Ravnkj?r Larsen , Geomatic ApS - Center for Geoinformatic
Gyozo Gidofalvi , Geomatic ApS - Center for Geoinformatic
pp. 2
Emerging Mobile Technologies (1)

The benefit of using SIM application toolkit in the context of near field communication applications (Abstract)

Josef Langer , University of Applied Sciences of Upper Austria, Hagenberg
Oliver Dillinger , University of Applied Sciences of Upper Austria, Hagenberg
Gerald Madlmayr , University of Applied Sciences of Upper Austria, Hagenberg
Christoph Schaffer , University of Applied Sciences of Upper Austria, Hagenberg
pp. 5

A Multi-Interface Proposal for IEEE 802.21 Media Independent Handover (Abstract)

Kumbesan Sandrasegaran , University of Technology, Sydney
Mo Li , University of Technology, Sydney
Tracy Tung , University of Technology, Sydney
pp. 7
Emerging Mobile Technologies (2)

ActiveForms: A Runtime for Mobile Application Forms (Abstract)

Lasse Pajunen , Nokia Research Center
Suresh Chande , Nokia Research Center
pp. 9

Maintaining QoS During Handover Among Multiple Wireless Access Technologies (Abstract)

David J Wright , University of Ottawa, Ottawa ON K1N 6N5 Canada
pp. 10
Emerging Theories on Mobile Business

Understanding Consumers? Expectations of Mobile Data Services in Australia (Abstract)

Song Yang , University of Melbourne, Australia
Sherah Kurnia , University of Melbourne, Australia
Heejin Lee , Yonsei University, Korea
pp. 14

Motives and Barriers Affecting the Use of Mobile Data Services (Abstract)

Dimitrios Karaiskos , Athens University of Economics and Business
George M. Giaglis , Athens University of Economics and Business
Maria Bina , Athens University of Economics and Business
pp. 15
Mobile Business Models (1)

Individual Tariffs for Mobile Services: Analysis of Operator Business and Risk Consequences (Abstract)

H. Chen , Erasmus University, the Netherlands
L-F Pau , Erasmus University, the Netherlands
pp. 17

Piercing the Fog of Mobile Advertising (Abstract)

Ramin Vatanparast , Nokia Inc. Palo Alto, California, USA
pp. 19

Solutions Drawn from Australian Case Studies in Mobile Commerce (Abstract)

Jonathan O'Donnell , RMIT University, Melbourne, Australia
pp. 20
Mobile Business Models (2)

Augmented Reality 3D Interactive Advertisements on Smartphones (Abstract)

Fadi Chehimi , Lancaster University, Lancaster
Paul Coulton , Lancaster University, Lancaster
Reuben Edwards , Lancaster University, Lancaster
pp. 21

Mobile & Wireless Business Applications in the Italian Utility Market: an Empirical Study and a Decision Model (Abstract)

Paolo Catti , Politecnico di Milano
Andrea Rangone , Politecnico di Milano
Filippo Renga , Politecnico di Milano
Flavia Mitrione , Politecnico di Milano
Christian Mondini , Politecnico di Milano
pp. 22

An Integrated Product Development Process for Mobile Software (Abstract)

Christian Zeidler , Evolaris Research Lab
Otto Petrovic , Evolaris Research Lab
Christian Kittl , Evolaris Research Lab
pp. 23
Mobile Commerce in Asia (1)

The Mobile Business Value Chain in China (Abstract)

Yuanyuan Dong , Huazhong University of Science and Technology
Yaobin Lu , Huazhong University of Science and Technology
Bin Wang , University of Texas-Pan American
pp. 24

India: a Case of Fragile Wireless Service and Technology Adoption? (Abstract)

L-F Pau , Erasmus University, the Netherlands
J. Motiwalla , Green Dot Capital Singapore
pp. 25

Forecasting Asia Pacific Mobile Market Trends Using Regression Analysis (Abstract)

Kumbesan Sandrasegaran , University of Technology, Sydney
Leijia Wu , University of Technology, Sydney
pp. 26
Mobile Commerce in Asia (2)

Exploring the acceptance of mobile auctions in China (Abstract)

Stuart Barnes , University of East Anglia
Shuo Wang , Norwich Business School
pp. 27
Mobile Consumer Services (1)

An Intelligent Agent-Based Framework for Mobile Business (Abstract)

Thomas Tran , University of Ottawa
Zhiyong , University of Ottawa
pp. 30

Mobile Home Automation - Merging Mobile Value Added Services and Home Automation Technologies (Abstract)

Andreas Rosendahl , University of Koblenz-Landau, Germany
Goetz Botterweck , University of Limerick, Ireland
J. Felix Hampe , University of Koblenz-Landau, Germany
pp. 31

The Mobile Digital Contents Distribution Scenario (Abstract)

Filippo Maria Renga , Politecnico di Milano
Enrico Furregoni , Politecnico di Milano
Marta Valsecchi , Politecnico di Milano
Andrea Rangone , Politecnico di Milano
pp. 32
Mobile Consumer Services (2)

From WAP Services to Mobile Video: Trends in Mobile Services in Finland (Abstract)

Francisco J. Molina-Castillo , University of Murcia
Harry Bouwman , Delft University of Technology
Christer Carlsson , IAMSR, ?bo Akademi University
pp. 33

Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach (Abstract)

Dietmar G. Wiedemann , University of Augsburg, 86135 Augsburg, Germany
Key Pousttchi , University of Augsburg, 86135 Augsburg, Germany
pp. 34

The Telecom Industry and Context Awareness (Abstract)

Marco Marchetti , Researcher Telecom Italia
Jordi Docter , Researcher Business
Carlo Alberto Licciardi , Project manager Telecom, Italy
pp. 35
Mobile Enterprise and Workforce (1)

Conceptualizing How Usability of Mobile Services Affects Business Performance (Abstract)

Anne Aula , Tampere University of Technology, Finland
Maiju Markova , Tampere University of Technology, Finland
pp. 36

mGovernment: A Reality Check (Abstract)

Tarek El-Kiki , University of Technology Sydney
pp. 37

Applying the Theory of Task-Technology Fit to Mobile Information Systems: The Role of User Mobility (Abstract)

Ya Tang , University of Illinois at Urbana-Champaign
Judith Gebauer , University of Illinois at Urbana-Champaign
pp. 38
Mobile Enterprise and Workforce (2)

Unveiling the strategic value of mobile technologies in the New Zealand Real-estate industry (Abstract)

Eusebio Scornavacca , Victoria University of Wellington, NZ
Federico Herrera , Victoria University of Wellington, NZ
pp. 40
Mobile Payments and Financial Services

Segmenting Bank Customers by Resistance to Mobile Banking (Abstract)

Suvi Sinkkonen , University of Kuopio
Tommi Laukkanen , University of Kuopio
Marke Kivijarvi , University of Kuopio
Pekka Laukkanen , University of Kuopio
pp. 42

An Assessment of NFC for Future Mobile Payment Systems (Abstract)

Jan Ondrus , University of Lausanne, Switzerland
Yves Pigneur , University of Lausanne, Switzerland
pp. 43

Analyzing the Elements of the Business Model for Mobile Payment Service Provision (Abstract)

Dietmar G. Wiedemann , University of Augsburg, 86135 Augsburg, Germany
Key Pousttchi , University of Augsburg, 86135 Augsburg, Germany
Max Schiessler , University of Augsburg, 86135 Augsburg, Germany
pp. 44
RFID and Mobile Supply Chain Management
Mobile Healthcare

Mobile Healthcare: Opportunities and Challenges (Abstract)

Michael D. Wang , Univ. of California Irvine
Yao Y. Shieh , Univ. of California Irvine
Arash Anavim , Univ. of California Irvine
Fong Y. Tsai , Univ. of California Irvine
Chao-Ming Charles Lin , Kaiser Permanente
pp. 50
Privacy and Security

Secure Display and Secure Transactions Using a Handset (Abstract)

Sam Shang Chun Wei , University of South Australia
Sandeep Singh Ghotra , University of South Australia
Chris Steketee , University of South Australia
Baldev Kumar Mandhan , University of South Australia
Yi Song , University of South Australia
pp. 51

A Secure Protocol of Reverse Discriminatory Auction with Bid Privacy (Abstract)

Dong-Her Shih , National Yunlin University of Science and Technology
Chih-Hung Cheng , National Yunlin University of Science and Technology
Jui-Chi Shen , Kaohsiung Hospitality College
pp. 52

An Authentication Model Involving Trusted Third Party for M-Commerce (Abstract)

Mingqiu Song , Dalian University of Technology, Dalian 116024, P. R. China
Guishi Deng , Dalian University of Technology, Dalian 116024, P. R. China
Xiangpei Hu , Dalian University of Technology, Dalian 116024, P. R. China
Jiahua Li , Dalian University of Technology, Dalian 116024, P. R. China
pp. 53
Poster Session

A Uniform Integrated Reasoning Approach Based on User, Context and Service Models for Context-Aware Service (PDF)

Zhengchuan Xu , Fudan University China
Peiqiang Tan , Fudan University China
Hong Ling , Fudan University China
Tao Dong , Fudan University China
pp. 55

An Empirical Research on Factors Affecting Continued Intention to Use Mobile Internet Services in Korea (PDF)

Hyun-Suk Suh , University of Venture & Information, Korea
Hyun-Ju Suh , University of Venture & Information, Korea
Yong-Eun Hwang , University of Venture & Information, Korea
pp. 56

An Integrated Service Selection Engine for Context-aware Computing (PDF)

Hong Ling , Fudan University, China
Tao Dong , Fudan University, China
Peiqiang Tan , Fudan University, China
Zhengchuan Xu , Fudan University, China
pp. 57

A Feature-based Model to Analyze Mobile Location Services (PDF)

Jos? R. Casar , Universidad Polit?cnica de Madrid, Spain
Paula Tarr? , Universidad Polit?cnica de Madrid, Spain
Ana M. Bernardos , Universidad Polit?cnica de Madrid, Spain
pp. 59

An Intelligent Query System Based on Chinese Short Message Service for Restaurant Recommendation (PDF)

Xiangpei. HU , Dalian University of Technology
Lijun. SUN , Dalian University of Technology
Wubin. GUO , Dalian University of Technology
Kuanjiu. ZHOU , Dalian University of Technology
pp. 60

Adoption of Mobile Commerce Services by Individuals: A Meta-Analysis of the (PDF)

Robert B. Johnston , University of Melbourne, Australia
Sherah Kurnia , University of Melbourne, Australia
Yousuf S. AlHinai , University of Melbourne, Australia
pp. 62

RFID applications toward mobile business (PDF)

Shang Gao , Norwegian University of Science and Technology
pp. 65

Clinical Usefulness is the Key Common Determinant of Adoption of Wireless Technology in Healthcare for India and Australia (PDF)

Shamim Khan , Columbus State University, Columbus, GA
Shelly Grist , University of Southern Queensland
Abdul Hafeez-Baig , University of Southern Queensland
Raj Gururajan , University of Southern Queensland
pp. 66

Dynamic Cache Size Tuning to Shorten Mobile Business Service Roundtrip Time (PDF)

Allan K.Y. Wong , Hong Kong Polytechnic University
Jackei Wong , Hong Kong Polytechnic University
pp. 67

Evaluation of a Mobile Multimodal Application Design - Major Usability Criteria and Usability Test Results (PDF)

Johannes Schonbock , Upper Austria University of Applied Sciences, Research Center Hagenberg
Werner , Upper Austria University of Applied Sciences, Research Center Hagenberg
Wolfgang Gottesheim , Upper Austria University of Applied Sciences, Research Center Hagenberg
Rene Prokop , Upper Austria University of Applied Sciences, Research Center Hagenberg
Stefan Mitsch , Upper Austria University of Applied Sciences, Research Center Hagenberg
pp. 68
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