The Community for Technology Leaders
Mobile Business, International Conference on (2006)
Copenhagen, Denmark
June 26, 2006 to June 27, 2006
ISBN: 0-7695-2595-4
TABLE OF CONTENTS
Introduction

Foreword (PDF)

pp. xi

Preface (PDF)

pp. xii
Track A: Mobile Marketing

A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research (Abstract)

Key Pousttchi , University of Augsburg, 86135 Augsburg, Germany
Dietmar G. Wiedemann , University of Augsburg, 86135 Augsburg, Germany
pp. 1

Mobile Advertising Effectiveness: an Exploratory Study (Abstract)

Dimitris Drossos , Athens University of Economics and Business, Greece
George M. Giaglis , Athens University of Economics and Business, Greece
pp. 2

How do consumers react to mobile marketing? (Abstract)

Kristina Heinonen , Hanken Swedish School of Economics and Business Administration, Finland
Tore Strandvik , Hanken Swedish School of Economics and Business Administration, Finland
pp. 3
Track B: Mobile Payment

Card-based Macropayment for Mobile Phones (Abstract)

Philip Garner , Lancaster University, UK
Reuben Edwards , Lancaster University, UK
Paul Coulton , Lancaster University, UK
pp. 4

A Systematic Approach to Explain the Delayed Deployment of Mobile Payments in Switzerland (Abstract)

Jan Ondrus , University of Lausanne, Switzerland
Yves Pigneur , University of Lausanne, Switzerland
pp. 6
Track C: Industry Impact of Mobile Technologies

Using Conceptual Modeling and Value Analysis to Identify Sustainable m>Business Models in Industrial Services (Abstract)

Jesper Thestrup , In-JeT ApS, Birker?d, Denmark
Trine F. Sorensen , In-JeT ApS, Birker?d, Denmark
Mauro De Bona , Innova S.p.A., Rome, Italy
pp. 7

Mobile Technologies and the Value Chain: Participants, Activities and Value Creation (Abstract)

Constantinos Coursaris , Michigan State University
Khaled Hassanein , McMaster University
Milena Head , McMaster University
pp. 8

A SME-friendly framework for the provision of mobile services (Abstract)

Michael Decker , University of Karlsruhe (TH), Germany
Gunther Schiefer , University of Karlsruhe (TH), GermanyGunther Schiefer
Rebecca Bulander , University of Karlsruhe (TH), GermanyGunther Schiefer
pp. 9
Track A: M-business: Organizational Applications (1)

The Fit between Mobile Task and Mobile Work Support: A Theoretical Framework (Abstract)

Yufei Yuan , McMaster University, Canada
Wuping Zheng , McMaster University, Canada
pp. 11

Collaboration using Mobile Technologies (MCTs): When is it essential? (Abstract)

Damon E. Campbell , Washington State University
Saonee Sarker , Washington State University
Joseph S. Valacich , Washington State University
pp. 12
Track B: Mobile Multi-media Services

"IMS in a Bottle": Initial Experiences from an OpenSER-based Prototype Implementation of the 3GPP IP Multimedia Subsystem (Abstract)

Joachim Fabini , TU Vienna, Favoritenstr. 9/388, 1040 Vienna, Austria
Norbert Jordan , TU Vienna, Favoritenstr. 9/388, 1040 Vienna, Austria
Peter Reichl , Telecommunications Research Center Vienna (ftw.), Donaucitystr. 1, 1220 Vienna, Austria
Alexander Poropatich , Alcatel Austria AG, Scheydgasse 41, 1210 Vienna, Austria
Rainer Huber , Mobilkom Austria AG & Co KG, Obere Donaustr. 29, 1020 Vienna, Austria
pp. 13

E-Pass Using DRM in Symbian v8 OS and TrustZone : Securing Vital Data on Mobile Devices (Abstract)

Wan Huzaini Wan Hussin , Lancaster University, LA1 4YR, UK
Reuben Edwards , Lancaster University, LA1 4YR, UK
Paul Coulton , Lancaster University, LA1 4YR, UK
pp. 14

Comparing business models for multimedia content distribution platforms (Abstract)

Pieter Ballon , Vrije Universiteit Brussel, Brussels, Belgium
Micha?l Van Bossuyt , Vrije Universiteit Brussel, Brussels, Belgium
pp. 15
Track C: New M-business Concepts

Traveling from B2B to B2C: Piloting a Moblog Service for Tourists (Abstract)

Petteri Repo , National Consumer Research Centre, Finland
Kaarina Hyvonen , National Consumer Research Centre, Finland
Mika Saastamoinen , National Consumer Research Centre, Finland
pp. 16

Developing Personal Network Business Models (Abstract)

Dan Saugstrup , Technical University of Denmark
Anders Henten , Technical University of Denmark
pp. 17
Track A: M-business: Organizational Applications (2)

Mobile Organic Certification (MobiCert) - A theoretical foundation for a practical project (Abstract)

Nhiem Lu , University of South Australia
Paula Swatman , University of South Australia
pp. 19

Mobile Technology as an Enabler of Organizational Agility (Abstract)

Vlad Krotov , University of Houston
Iris Junglas , University of Houston
pp. 20
Track B: M-Commerce: Lessons Learned from Experiences

An Exploration on Mobile Social Networking: Dodgeball as a Case in Point (Abstract)

Nina D. Ziv , Polytechnic University
Bala Mulloth , Polytechnic University
pp. 21
Track C: Mobile Information Systems Development

Service Oriented Design Methodologies for Mobile Applications (Abstract)

I.T. Hawryszkiewycz , University of Technology, Sydney
R. Steele , University of Technology, Sydney
pp. 24

Mutual Authentication and Key Agreement for GSM (Abstract)

K.Phani Kumar , Secure Technology Lab., Castle Hills, Masab Tank, Hyderabad 500057, INDIA
G. Shailaja , Secure Technology Lab., Castle Hills, Masab Tank, Hyderabad 500057, INDIA
A. Kavitha , Secure Technology Lab., Castle Hills, Masab Tank, Hyderabad 500057, INDIA
Ashutosh Saxena , Secure Technology Lab., Castle Hills, Masab Tank, Hyderabad 500057, INDIA
pp. 25

Investigation of Proposed Applications for LBS Enabled Mobile Handsets (Abstract)

Matthew McMahon , University of South Australia
Chris Steketee , University of South Australia
pp. 26

Application of A Remote Surveillance System with Mobile Phone-Enhanced User Interface (Abstract)

Yoshiro Imai , Kagawa University, 2217-20 Hayashi-cho Takamatsu city 761-0396 Japan
Yuichi Sugiue , Kagawa University, 2217-20 Hayashi-cho Takamatsu city 761-0396 Japan
Yukio Hori , Kagawa University, 2217-20 Hayashi-cho Takamatsu city 761-0396 Japan
Shin?ichi Masuda , Cmicro Incorporated, 269-1 Hayashi-cho Takamatsu city 761-0301 Japan
pp. 27
Track D: M-Health

Mobile Computing instead of paper based documentation in German Rheumatology (Abstract)

Jutta G. Richter , University Duesseldorf, Moorenstr, Germany
Mirco Nixdorf , University Duesseldorf, Moorenstr, Germany
Tobias Koch , University Duesseldorf, Moorenstr, Germany
Matthias Schneider , University Duesseldorf, Moorenstr, Germany
Arnd Becker , Medical Clinic II, Klinikum Bremerhaven Reinkenheide, Postbrookstr., Germany
Robert Monser , University Duesseldorf, Moorenstr, Germany
pp. 28

Personal Heart Monitoring and Rehabilitation System using Smart Phones (Abstract)

Peter Leijdekkers , University of Technology Sydney
Valerie Gay , University of Technology Sydney
pp. 29

Generating User Interfaces from CDISC ODM for Mobile Devices (Abstract)

Guido M. de Melo , University of Ulm, Germany
Jurgen Nagler-Ihlein , University of Ulm, Germany
Michael Weber , University of Ulm, Germany
pp. 30
Track A: Economics of M-business (1)

Unwired Collective Action: Motivations of Wireless Community Participants (Abstract)

Maria Bina , Athens University of Economics and Business, Greece
George M. Giaglis , Athens University of Economics and Business, Greece
pp. 31

New Mobile Technologies: Sustaining or Disruptive? (Abstract)

Su-En Tan , COM-DTU, Denmark
Anders Henten , COM-DTU, Denmark
pp. 32

An Expert Model on Barriers to Implement Mobile Data Services (Abstract)

Martin Steinert , University of Fribourg/Switzerland
pp. 33
Track B: Social and Societal Impact

The Emerging Ethics of Humancentric GPS Tracking and Monitoring (Abstract)

Katina Michael , University of Wollongong, Australia
Andrew McNamee , University of Wollongong, Australia
MG Michael , University of Wollongong, Australia
pp. 34
Track C: Mobile Advertising

Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment (Abstract)

Hanna Komulainen , All at the University of Oulu
Annu Ristola , University of Oulu
Annu Ristola , University of Oulu
Johanna Still , University of Oulu
pp. 37
Track A: Economics of M-business (2)

me-Commerce: An Infrastructure for Personal Predictive Mobile Commerce (Abstract)

Andreas Komninos , Glasgow Caledonian University, UK
Peter Barrie , Glasgow Caledonian University, UK
Julian Newman , Glasgow Caledonian University, UK
Stuart Landsburgh , Glasgow Caledonian University, UK
pp. 39
Track B: Adoption and Diffusion

Exploring the Critical Success Factors for Mobile Commerce (Abstract)

Haiqi Feng , Beijing Institute of Technology,, China
Tamara Hoegler , University of Karlsruhe, 76128 Karlsruhe, Germany
Wolffried Stucky , University of Karlsruhe, 76128 Karlsruhe, Germany
pp. 40

Adoption Factors of Mobile Services (Abstract)

Banu Kargin , Bogazici University, Istanbul, Turkey
Nuri Basoglu , Bogazici University, Istanbul, Turkey
pp. 41
Track C: Future Trends

Mobile Broadband Race: Friend or Foe? (Abstract)

Chor Min Tan , British Telecommunications Asian Research Centre, Malaysia
Chin Chin Wong , British Telecommunications Asian Research Centre, Malaysia
pp. 42

From Macedonia to Mauritius: New Trajectories in Wireless Broadband Development (Abstract)

Bojan Angelov , Polytechnic University, New York
Bharat Rao , Polytechnic University, New York
pp. 43
Additional Papers

Mobile Advertising: a Framework for the Appraisal of the Campaigns (Abstract)

Andrea Rangone , Politecnico di Milano Piazza L. Da Vinci 32, 20133 Milan, Italy
Filippo Maria Renga , Politecnico di Milano Piazza L. Da Vinci 32, 20133 Milan, Italy
pp. 45

The Swedish Mobile Internet: A Study of Entrepreneurship during 1998-2005 (Abstract)

Carl Sandstrom , Chalmers University of Technology
Tori Yu-wen Huang , Chalmers University of Technology
Stefan Sanz-Velasco , Chalmers University of Technology
Sven Lindmark , Chalmers University of Technology
pp. 46
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