The Community for Technology Leaders
RSS Icon
Subscribe
Copenhagen, Denmark
June 26, 2006 to June 27, 2006
ISBN: 0-7695-2595-4
pp: 40
Haiqi Feng , Beijing Institute of Technology,, China
Tamara Hoegler , University of Karlsruhe, 76128 Karlsruhe, Germany
Wolffried Stucky , University of Karlsruhe, 76128 Karlsruhe, Germany
ABSTRACT
The main purpose of this paper is to explore and identify the key factors for successfully implementing mobile commerce in businesses. We first provide an end-user perspective of mobile commerce and then a value-add-based acceptance model is proposed based on the analysis. A set of factors, which is deemed to positively affect the success, was identified, and a theoretical framework of CSF is presented.
INDEX TERMS
null
CITATION
Haiqi Feng, Tamara Hoegler, Wolffried Stucky, "Exploring the Critical Success Factors for Mobile Commerce", ICMB, 2006, Mobile Business, International Conference on, Mobile Business, International Conference on 2006, pp. 40, doi:10.1109/ICMB.2006.15
18 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool