Mobile Business, International Conference on (2006)
June 26, 2006 to June 27, 2006
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2006.45
Lucia Marchegiani , Luiss Guido Carli University
Technological convergence, digitalization of contents, alongside with the miniaturization of the devices have rendered the mobile phone a powerful instrument in the hand of the end-costumer. Moreover, an even greater effect has been provoked in the supply side of the market. In fact, operators urge to pay attention to the market for complementary assets. We argue in this paper that, in light of the recent innovations, the mobile telecommunication market has become a two-sided market, and that the mobile network operators should reshape their competitive behavior accordingly.
Lucia Marchegiani, "The two-sided coin of innovative mobile telecommunication market", Mobile Business, International Conference on, vol. 00, no. , pp. 38, 2006, doi:10.1109/ICMB.2006.45