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Copenhagen, Denmark
June 26, 2006 to June 27, 2006
ISBN: 0-7695-2595-4
pp: 16
Petteri Repo , National Consumer Research Centre, Finland
Kaarina Hyvonen , National Consumer Research Centre, Finland
Mika Saastamoinen , National Consumer Research Centre, Finland
ABSTRACT
Developing new types of popular mobile services has turned out to be a challenging exercise. Our study examines the development of a business-to-business (B2B) mobile service into a business-to-consumer (B2C) service, in this case a moblog service for tourists. We focus on how the product development process can be enhanced and redirected through active user involvement. We came across a number of commercially important issues in this pilot study. Our experiences indicate that user involvement can be a fruitful albeit demanding operation for product developers. Interaction between product developers and users prompted changes in product development.
INDEX TERMS
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CITATION
Petteri Repo, Kaarina Hyvonen, Mika Saastamoinen, "Traveling from B2B to B2C: Piloting a Moblog Service for Tourists", ICMB, 2006, Mobile Business, International Conference on, Mobile Business, International Conference on 2006, pp. 16, doi:10.1109/ICMB.2006.46
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