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Copenhagen, Denmark
June 26, 2006 to June 27, 2006
ISBN: 0-7695-2595-4
pp: 6
Jan Ondrus , University of Lausanne, Switzerland
Yves Pigneur , University of Lausanne, Switzerland
ABSTRACT
Despite the predicted success of mobile payments, the market remains immature in most countries. This can be explained by a number of technical and business issues. Mobile technology environments are becoming more complex, uncertain, and disruptive. As such, the strategic assessment of technologies remains a challenging activity. In this paper we present a systematic approach to analyze the mobile payment industry. To decompose the problem we identified two potential disruptions which could occur in this market. As we cover both the technological and the organizational aspects, we provide a more complete picture of the status of mobile payments in Switzerland. Moreover, this approach intends to unveil the factors delaying the deployment of mobile payments in Switzerland.
INDEX TERMS
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CITATION
Jan Ondrus, Yves Pigneur, "A Systematic Approach to Explain the Delayed Deployment of Mobile Payments in Switzerland", ICMB, 2006, Mobile Business, International Conference on, Mobile Business, International Conference on 2006, pp. 6, doi:10.1109/ICMB.2006.5
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