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2012 IEEE 12th International Conference on Data Mining Workshops (2012)
Brussels, Belgium Belgium
Dec. 10, 2012 to Dec. 10, 2012
ISBN: 978-1-4673-5164-5
pp: 916
ABSTRACT
We survey major technological shifts occurring in advertising and the role that data mining is playing in the television industry.
INDEX TERMS
TV, Advertising, Data mining, Industries, Internet, Media, Conferences, advertising, television, tv, targeting, ad
CITATION

B. Kitts, D. Au and B. Burdick, "Tectonic Shifts in Television Advertising," 2012 IEEE 12th International Conference on Data Mining Workshops(ICDMW), Brussels, Belgium Belgium, 2012, pp. 916.
doi:10.1109/ICDMW.2012.81
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