The Community for Technology Leaders
2014 47th Hawaii International Conference on System Sciences (2014)
Waikoloa, HI, USA USA
Jan. 6, 2014 to Jan. 9, 2014
pp: 1444-1453
Parastoo Samiei , Bus. Sch., Inf. Syst. & Oper. Manage., Univ. of Auckland, Auckland, New Zealand
Arvind K. Tripathi , Bus. Sch., Inf. Syst. & Oper. Manage., Univ. of Auckland, Auckland, New Zealand
ABSTRACT
The emergence and growth of free review hosting websites give customers the opportunity to share their experience about product/service with a huge audience. A majority of these review-hosting websites offer a range of social networking features. We investigate how reviewers interact on online review websites and learn from social networks. Reviewers learn and gain experience in different ways which eventually affects how they rate products. We find that social networks affect reviewers in both direct and indirect ways. Our result showed that reviewers having a large book collection begin with a larger range in their ratings, whereas reviewers connected to a larger social network begin with a smaller range in their ratings. Further, the range of ratings decreases for all the reviewers as they gain experience over time.
INDEX TERMS
Social network services, Communities, Writing, Customer satisfaction, Educational institutions, Information systems, Decision making
CITATION

P. Samiei and A. K. Tripathi, "Effect of Social Networks on Online Reviews," 2014 47th Hawaii International Conference on System Sciences(HICSS), Waikoloa, HI, USA USA, 2014, pp. 1444-1453.
doi:10.1109/HICSS.2014.187
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