The Community for Technology Leaders
2012 45th Hawaii International Conference on System Sciences (2012)
Maui, Hawaii USA
Jan. 4, 2012 to Jan. 7, 2012
ISBN: 978-0-7695-4525-7
pp: 3110-3119
The prevailing view in IS research considers technology users as passive actors in the innovation diffusion process who face only two possible behaviors regarding the technology they receive -- i.e., either use or nonuse. According to this view, individuals either accept the technology as it is presented to them or outright reject it. We contest this view and propose that a third behavior more accurately characterizes the landscape of post-adoption behaviors -- that is, IT reinvention. We argue that reinvention is important for post-adoption IS research and propose a new theory. By tracing a path from IT dissatisfaction to technology reinvention, this paper makes several contributions to IS research and practice. First, it sheds lights on a complex phenomenon -- that is, the consequences of IT dissatisfaction. Second, the paper informs managers on how to view IT dissatisfaction as a possible occasion for technology reinvention, with potentially positive outcomes.

D. Nevo and S. Nevo, "Dissatisfaction Does Not Mean Rejection: A Theory of Reinvention of Applicable Technologies by Mindful and Unfaithful Users," 2012 45th Hawaii International Conference on System Sciences(HICSS), Maui, Hawaii USA, 2012, pp. 3110-3119.
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