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2009 42nd Hawaii International Conference on System Sciences (2009)
Waikoloa, Big Island, Hawaii
Jan. 5, 2009 to Jan. 8, 2009
ISBN: 978-0-7695-3450-3
pp: 1-8
ABSTRACT
Mobile technologies are gaining more popularity and diffusing into every aspect of our lives. Value Added Services (VAS) have a huge impact on consumers' usage patterns. They are considered as a significant differentiator across the operators. This study explored the factors impacting the adoption of mobile services. Through a field study, product preference factors were studied. Service cost and speed were found to be the most critical factors.
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CITATION

B. Kargin, T. Daim and N. Basoglu, "Exploring Mobile Service Adoption: Customer Preferences," 2009 42nd Hawaii International Conference on System Sciences(HICSS), Waikoloa, Big Island, Hawaii, 1899, pp. 1-8.
doi:10.1109/HICSS.2009.726
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