2009 42nd Hawaii International Conference on System Sciences (2009)
Waikoloa, Big Island, Hawaii
Jan. 5, 2009 to Jan. 8, 2009
Mobile technologies are gaining more popularity and diffusing into every aspect of our lives. Value Added Services (VAS) have a huge impact on consumers' usage patterns. They are considered as a significant differentiator across the operators. This study explored the factors impacting the adoption of mobile services. Through a field study, product preference factors were studied. Service cost and speed were found to be the most critical factors.
B. Kargin, T. Daim and N. Basoglu, "Exploring Mobile Service Adoption: Customer Preferences," 2009 42nd Hawaii International Conference on System Sciences(HICSS), Waikoloa, Big Island, Hawaii, 1899, pp. 1-8.