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2014 47th Hawaii International Conference on System Sciences (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
ISSN: 1530-1605
ISBN: 0-7695-3075-3
pp: 418
ABSTRACT
A facilitated consumer innovation model is discussed from the innovation broker's viewpoint. Consumers are involved through consequent stages of the product or service innovation process. The customer innovation process and the role of the facilitator, the innovation broker, are discussed. Explicit contracting is applied to support commitment and clarify the rights of the participants. Innovator motivation is enhanced through offering and negotiating incentives. A framework theory for evaluation and management of communicative influences is presented. The proposed customer innovation process has been applied in trial cases. Case data is evaluated and interpreted against the framework of communicative influences. The framework proved useful to continue experimenting with the brokered customer innovation process.
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CITATION
Mikko J?rvilehto, Jouni Simil?, Kari Lepp?l?, "Communicative Incentives in Consumer Innovation Brokering", 2014 47th Hawaii International Conference on System Sciences, vol. 00, no. , pp. 418, 2008, doi:10.1109/HICSS.2008.94
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