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2014 47th Hawaii International Conference on System Sciences (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
ISSN: 1530-1605
ISBN: 0-7695-3075-3
pp: 309
ABSTRACT
Expectations about stand-alone and network benefits determine the adoption decision of cus- tomers and hence the diffusion of standards. To increase the number of adopters of a communi- cation standard like EDI, not only the ability to exchange messages (as a source of direct net- work effects), but also the provision of comple- mentary services such as standardized master data, e.g., by establishing a central, industry- wide EDI data pool (as a source of indirect net- work effects) is important. We thus examine the differing impact of direct and indirect network effects on the adoption and diffusion of commu- nication standards. The incorporation of both network benefits into an agent-based simulation model may help to better understand the under- lying diffusion problem.
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CITATION
Daniel Beimborn, Roman Beck, "The Impact of Direct and Indirect Network Effects on the Diffusion? of Communication Standards", 2014 47th Hawaii International Conference on System Sciences, vol. 00, no. , pp. 309, 2008, doi:10.1109/HICSS.2008.442
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