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Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
ISBN: 0-7695-3075-3
pp: 309
ABSTRACT
Expectations about stand-alone and network benefits determine the adoption decision of cus- tomers and hence the diffusion of standards. To increase the number of adopters of a communi- cation standard like EDI, not only the ability to exchange messages (as a source of direct net- work effects), but also the provision of comple- mentary services such as standardized master data, e.g., by establishing a central, industry- wide EDI data pool (as a source of indirect net- work effects) is important. We thus examine the differing impact of direct and indirect network effects on the adoption and diffusion of commu- nication standards. The incorporation of both network benefits into an agent-based simulation model may help to better understand the under- lying diffusion problem.
CITATION
Roman Beck, Daniel Beimborn, "The Impact of Direct and Indirect Network Effects on the Diffusion? of Communication Standards", HICSS, 2008, 2014 47th Hawaii International Conference on System Sciences, 2014 47th Hawaii International Conference on System Sciences 2008, pp. 309, doi:10.1109/HICSS.2008.442
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