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2014 47th Hawaii International Conference on System Sciences (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
ISSN: 1530-1605
ISBN: 0-7695-3075-3
pp: 285
ABSTRACT
Service failure and recovery have been extensively investigated in the bricks-and-mortar environment, and there is a growing body of empirical research exploring service failure and recovery in the electronic environment. The present study addresses a gap in the literature by developing a taxonomy of failures applicable to both product-oriented transactions (e.g., online purchasing of books, apparel, electronics) and service-oriented transactions (e.g., online banking, online stock trading, online reservation services). Using the critical incident technique (CIT), we content- analyzed 243 customer-reported unsatisfactory incidents to refine a deductive taxonomy of failures identified from the literature. The final taxonomy developed in this study offers insights into the types of failures that are applicable to product-oriented and service-oriented transactions.
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CITATION
Nelson Massad, John Beachboard, "A Taxonomy of Service Failures in Electronic Retailing", 2014 47th Hawaii International Conference on System Sciences, vol. 00, no. , pp. 285, 2008, doi:10.1109/HICSS.2008.40
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