Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
Increased Internet traffic and the sophistication of companies in tracking that traffic have made privacy a critical issue in electronic commerce (e-commerce). This has spawned a number of research works addressing Internet privacy from the perspectives of three main stakeholders ? customers, companies and governments, as well as the interactions among them. The purpose of this paper is to analyze the extant studies and develop an understanding of the relationships among them. Accordingly, we review the research on Internet privacy in e-commerce that has been conducted in the fields of information systems, business, and marketing. We develop a framework for classifying the studies, review key findings, and identify opportunities for future research.
W. G. No, J. E. Boritz and R. Sundarraj, "Internet Privacy in E-Commerce: Framework, Review, and Opportunities for Future Research," Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)(HICSS), Waikoloa, Big Island, Hawaii, 2008, pp. 204.