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Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
ISSN: 1530-1605
ISBN: 0-7695-3075-3
pp: 191
ABSTRACT
In this study we report how different interfaces for searching the internet changed the strategies and information opportunities of voters as they searched for political information. A drop-down interface that helped users define specific queries was compared to a traditional typed- query interface. The drop-down interface resulted in a broader set of information opportunities. Voters using the drop-down interface relied less on candidate websites, visited a broader sampling of website types, and examined issues more closely. Portal design heavily influences search strategies and information opportunities.
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CITATION

G. Abraham, S. P. Robertson, S. J. Park and C. E. Wania, "Drop-Down Democracy: Internet Portal Design Influences Voters? Search Strategies," Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)(HICSS), Waikoloa, Big Island, Hawaii, 2008, pp. 191.
doi:10.1109/HICSS.2008.131
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