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Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
ISSN: 1530-1605
ISBN: 0-7695-3075-3
pp: 148
ABSTRACT
The increasing popularity of blogs brings the potential to change traditionally agreed upon norms regarding interpersonal communication due to the non-directed nature of self-disclosure inherent in blogging. This exploratory study investigates the relationship between bloggers' intended audience, content characteristics of their posts, and expectations for two primary interpersonal norms: reciprocity and equity. Results suggest bloggers who target their strong tie networks disclose a range of traditionally private, intimate content, and expect their readers to follow traditional interpersonal communication rules.
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CITATION

C. Jang and M. A. Stefanone, "Social Exchange Online: Public Conversations in the Blogosphere," Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)(HICSS), Waikoloa, Big Island, Hawaii, 2008, pp. 148.
doi:10.1109/HICSS.2008.400
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