Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
The increasing popularity of blogs brings the potential to change traditionally agreed upon norms regarding interpersonal communication due to the non-directed nature of self-disclosure inherent in blogging. This exploratory study investigates the relationship between bloggers' intended audience, content characteristics of their posts, and expectations for two primary interpersonal norms: reciprocity and equity. Results suggest bloggers who target their strong tie networks disclose a range of traditionally private, intimate content, and expect their readers to follow traditional interpersonal communication rules.
C. Jang and M. A. Stefanone, "Social Exchange Online: Public Conversations in the Blogosphere," Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)(HICSS), Waikoloa, Big Island, Hawaii, 2008, pp. 148.