Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (2008)
Waikoloa, Big Island, Hawaii
Jan. 7, 2008 to Jan. 10, 2008
The future competitive advantages for a successful travel industry will most probably be built around effective mobile value services. Mobile value services are services which create customer value with the support of context-adapted mobile technology; this in turn is designed to expand the limits of the possible in the structure of everyday routines [the Braudel Rule]. Buying fishing permits for legal fishing in waters owned by somebody else may look as rather a trivial exercise; it has turned out not to be trivial if you are a foreigner and you do not know where to go looking for the permits and you decide that you want to go fishing on the spur of a moment. We have developed a mobile service called MobiFish that allows the user to buy a fishing permit anytime and anywhere just by using his mobile phone. We have shown that Mobi- Fish actually is a mobile value service. It is being tested and introduced in the Aland Islands. .
P. Walden, A. Havnen and C. Carlsson, "Making the Fun of Fishing Legal with Mobile Value Services," Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)(HICSS), Waikoloa, Big Island, Hawaii, 2008, pp. 86.