2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) (2007)
Big Island, Hawaii
Jan. 3, 2007 to Jan. 6, 2007
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/HICSS.2007.76
Dai-Yon Cho , Handong Global University
Hyun Jung Kwon , Handong Global University
Hyoung-Yong Lee , Handong Global University
Understanding user acceptance of the Internet, especially the intentions to use Internet commerce and mobile commerce, is important in explaining the fact that these commerce have been growing at an exponential rate in recent years. This paper studies factors of new technology to better understand and manage the electronic commerce activities. The theoretical model proposed in this paper is intended to clarify the factors as they are related to the Technology Acceptance Model. More specifically, the relationship among trust and other factors are hypothesized. Using the Technology Acceptance Model, this research reveals the importance of the hedonic factor. The result of this research implies that the ways of stimulating and facilitating customers? participation in mobile commerce should be differentiated from those in Internet commerce.
H. J. Kwon, H. Lee and D. Cho, "Analysis of Trust in Internet and Mobile Commerce Adoption," 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07)(HICSS), Big Island, Hawaii, 2007, pp. 50a.