CSDL Home H HICSS 2006 Proceedings of the 39th Annual Hawaii International Conference on System Sciences
Kauia, HI, USA
Jan. 4, 2006 to Jan. 7, 2006
L. Christian Schaupp , University of North Carolina at Wilmington
Weiguo Fan , Virginia Polytechnic Institute and State University
France Belanger , Virginia Polytechnic Institute and State University
In building a successful website it is imperative that the design matches the organization?s objectives, which should be well defined. Clearly, different types of websites will have different goals. Thus, determining success across websites is both goal and context specific. One measure of website success is satisfaction, and the resulting intent to return to a website. Built on theories from the IS success and information technology adoption literatures, this study investigated four variables believed to impact website satisfaction: information quality, system quality, perceived effectiveness, and social influence. Data was collected by surveying regular users of two different websites, each from a different category within a taxonomy of websites. Structural equation modeling techniques were used to test the proposed model of website success for each studied site. The results indicate that the determinants of satisfaction and overall successfulness of websites are both context dependent and goal specific.
L. Christian Schaupp, Weiguo Fan, France Belanger, "Determining Success for Different Website Goals", HICSS, 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences, Proceedings of the 39th Annual Hawaii International Conference on System Sciences 2006, pp. 107b, doi:10.1109/HICSS.2006.122