2014 47th Hawaii International Conference on System Sciences (2005)
Big Island, Hawaii
Jan. 3, 2005 to Jan. 6, 2005
Simha R. Magal , Grand Valley State University
Nancy M. Levenburg , Grand Valley State University
Contrary to early predictions, the evidence suggests that e-business has had limited impact on small organizations. One of the key reasons is a lack of understanding of these firms? motivations for engaging in e-business. Given that the vast majority of businesses are defined as small, it is important to understand what drives adoption of e-business applications. Importance-Performance analysis (IPA) offers a simple, yet useful method for simultaneously considering both the importance and performance dimensions when evaluating or defining strategy. This technique has been successfully used in a variety of settings to define priorities and guide resource allocation decisions. This study uses IPA to evaluate e-business strategies among small organizations and to make resource allocation recommendations. The results indicate that small organizations are in the early stages of implementing e-business, primarily for customer-focused reasons, while recognizing the potential for more sophisticated uses.
Simha R. Magal, Nancy M. Levenburg, "Using Importance-Performance Analysis to Evaluate E-Business Strategies among Small Businesses", 2014 47th Hawaii International Conference on System Sciences, vol. 07, no. , pp. 176a, 2005, doi:10.1109/HICSS.2005.661