The Community for Technology Leaders
RSS Icon
Subscribe
Big Island, HI, USA
Jan. 6, 2005 to Jan. 6, 2005
ISBN: 0-7695-2268-8
pp: 176a
Simha R. Magal , Grand Valley State University
Nancy M. Levenburg , Grand Valley State University
ABSTRACT
Contrary to early predictions, the evidence suggests that e-business has had limited impact on small organizations. One of the key reasons is a lack of understanding of these firms? motivations for engaging in e-business. Given that the vast majority of businesses are defined as small, it is important to understand what drives adoption of e-business applications. Importance-Performance analysis (IPA) offers a simple, yet useful method for simultaneously considering both the importance and performance dimensions when evaluating or defining strategy. This technique has been successfully used in a variety of settings to define priorities and guide resource allocation decisions. This study uses IPA to evaluate e-business strategies among small organizations and to make resource allocation recommendations. The results indicate that small organizations are in the early stages of implementing e-business, primarily for customer-focused reasons, while recognizing the potential for more sophisticated uses.
INDEX TERMS
null
CITATION
Simha R. Magal, Nancy M. Levenburg, "Using Importance-Performance Analysis to Evaluate E-Business Strategies among Small Businesses", HICSS, 2005, Proceedings of the 38th Annual Hawaii International Conference on System Sciences, Proceedings of the 38th Annual Hawaii International Conference on System Sciences 2005, pp. 176a, doi:10.1109/HICSS.2005.661
18 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool