Creative Approaches to Measuring Creativity: Comparing the Effectiveness of Four Divergence thinkLets
37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the (2004)
Big Island, Hawaii
Jan. 5, 2004 to Jan. 8, 2004
Eric L. Santanen , Bucknell University
Gert-Jan de Vreede , University of Nebraska and Delft University of Technology
This paper presents a variety of ways in which the effectiveness of four divergence thinkLets used to aid creative solution generation in a group support system environment can be measured and compared. A thinkLet is a codified facilitation technique that can be used to support a group collaboration process. In the first thinkLet, free brainstorming, four-member groups worked on their own without any form of external interaction. In the three subsequent thinkLets, the group interaction was "directed" by a facilitator who provided carefully constructed stimuli to similar four-member groups at specific timed intervals. The only difference between the directed thinkLets was the specific ordering of the stimuli set. A number of useful measurements that may be made during the course of comparing the relative effectiveness of these creativity thinkLets are discussed and compared within the context of a theoretical model. The differences among the various thinkLets are then used to offer advice for practitioners.
G. de Vreede and E. L. Santanen, "Creative Approaches to Measuring Creativity: Comparing the Effectiveness of Four Divergence thinkLets," 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the(HICSS), Big Island, Hawaii, 2004, pp. 10029b.