36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the (2003)
Big Island, Hawaii
Jan. 6, 2003 to Jan. 9, 2003
Ye-Sho Chen , Louisiana State University
Chitu Okoli , Louisiana State University
P. Pete Chong , University of Houston-Downtown
Franchising has been popular as a growth strategy for small businesses; it is even more so in today?s global and information-based economy. In early 2001, Entrepreneur magazine — well known for its Franchise 500 listing — added a Tech Businesses category to its Franchise Zone with three subcategories: Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. This study applies Herbert Simon?s model for business firm growth as a theory-grounded solution to help managers understand the growth dynamics of IT-based franchising businesses. We present a research proposal with a pilot study of the growth of 27 IT-based franchise businesses, and explain how to relate the parameters of Simon?s model to strategic variables that can give managers a valuable strategic tool to understand the context of their industrial competition in IT-based franchising.
Y. Chen, C. Okoli and P. P. Chong, "IT Businesses and Franchising: A Research Proposal," 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the(HICSS), Big Island, Hawaii, 2003, pp. 264b.